Video scripted ads for an ecommerce outfit in Nigeria

Solanke Abiola Opeoluwa
15 min readAug 4, 2022

These set of scripts were conceptualized and developed for a Lagos-based ecommerce store Egoleshopping seeking to increase brand awareness and sales through the power of audio-visual.

Egole Shopping logo

Egole script 1- Toast To The Good Life — AD FOR Master Chef Sandwich maker/ Bread Toaster (https://egoleshopping.com/home-and-kitchen/small-appliances/master-chef-sandwich-makers-bread-toasters-2slices/)

Yaba — Morning — Breakfast table

Joanna (11-year old girl From the village):

Sliced Bread is so booooring, I miss my village food jare

Cousin Samuel (12-year old city boy) :

(Laughs) Joanna, it’s like you have not tried toast bread before,

Joanna:

Which one be toast bread, I have not o

Samuel:

(Takes her to the kitchen, shows her a toaster as he makes a toast of 2 slices for her adding a combination of eggs and tomato stew sauce in between)

Joanna

(curiously grabs the ready toast from Samuel and takes a bite)

Hmm, this tastes so yummy, this tastes so different — I like it, abeg I am taking this one back to the village oo

Samuel

(Smiles)

In your dreams, don’t worry I will tell my mom to help you get your own MasterChef toaster from Egole shopping where we bought ours.

Joanna

Yaay Thanks Couzy,. I go show dem for village, them never see anything.

. Narrator

You heard them right, your bread whether sliced or loaf never has to be boring , go get yourself some Masterchef toaster from Egole shopping website, and toast away to the good life !!!

Get it here :https://egoleshopping.com/home-and-kitchen/small-appliances/master-chef-sandwich-makers-bread-toasters-2slices/

Egole script 2 — smart tv ad

Get In The Smart Zone With Egole

Ad for Smart TVs

Chima: Hey Shola, have you been seen the latest episodes of Money Heist

Shola: Omo, I’m loving that Money Heist series, I can’t enough of it, watched four seasons on my phone but mehn, I wish to watch the season finale 5 on a bigger screen.to have that cinema experience. Tired of watching it on my phone alone by myself. I want my wife to watch with me on the TV screen.

Chima: Guy why you dey dull, go get yourself some Smart TV already on egoleshopping.com, they have varieties of brands to choose from. so you can watch Money Heist’s season 5 right there. Not only that , other internet enabled apps are waiting for you to explore and enjoy. On egole shopping, you get the best value for your money my man. Check them out and thank me later.

Shola: Alright Chima, I trust you, I know you always got my back. Checking out Egoleshopping.com right away. Money Heist here I come

Narrator: Yes, with egole shopping, we guarantee you only the smartest TV and much more for your everyday needs and wants. Get in the smart zone with us today. Log on to egoleshopping.com today

Visuals: Cue photos of smart TVs on the website

Egole script 3 — Love language gift: African laces for her

Gifts of Love language By Egole

https://egoleshopping.com/fashion/african-bridal-lace-fabrics-5-yards-en-4/

Women’s corner

Chima: hey Shola, what’s your woman’s love language

Shola: abeg which one be love language, na money language my woman understand

Chima : *bursting into laughter*, you are not even romantic at all , how does your babe cope with you? There are 5 Love languages — receiving Gifts, quality time, words of affirmation, acts of service and physical touch ……so which of these do you think is her love language

Shola: guy na gifts be my woman own oo…no contest

Chima: Shola i hear you, let me introduce you to Egoleshopping.com, where you can spoil your woman with gifts like their amazing African laces collection.

narrator — That’s right, every woman’s love language always involves receiving gifts. Here at egole, we are here to make sure you spoil her for choice with best quality products for her (Visuals cue women and girls products catalog on the site)

Egole script 4 — Start a conversation with Curren leather strap military sport watch

https://egoleshopping.com/fashion/curren-leather-strap-military-sport-wrist-watch.-white-brown/

Start a conversation with Curren leather strap military sport watch

Imagine this fine lady you’ve been itching to spark a convo with as you both await your order at a quick service restaurant, she breaks the ice by complimenting your Curren leather military sport watch from Egole

Well you don’t have to imagine it at all. Get that wrist watch and start a conversation this season

How the conversation could go:

Cecilia: Hey Nice watch, where can I get a similar one

You: Oh thanks, Got it from Egoleshopping.com; what’s your name by the way

Cecilia: I’m Cecilia….

You: A pleasure to meet you Cecilia, I’m Frank….

FADE SCENE (voice over narrator comes through)

Narrator: Yes, make a statement , start that dream conversation with that gorgeous lady with the classic Curren leather strap military sport watch — because you’ve got good taste

Egole script 5 -Shoe rack Wedding gift from Egole

https://egoleshopping.com/home-and-kitchen/shoe-rack/

Conversation between a bride-to-be’s sister(Joy) and her male friend (Richard)

Joy: hey Richard, so I stumbled on this egoleshopping.com online store, where I saw a very cool wedding gift to present my sister and her boo on her d-day. The gift will keep everybody guessing and wondering what is inside the wrapped box. Guess what the gift item is.I will give send you 5k if you guess right

Richard: Tell me something — hmm, you know I am not good at guessing, but let me see, a washing machine?

Joy: (Giggles) Gbagaun! No sir, I’m getting them a unisex shoe rack with a customized touch to it…

Richard: Sounds like a cool and unique wedding gift too, let me check out the egoleshopping.com. I bet I’d find an out of the box gift for the couple in there.

NARRATOR: That’s right people, log on to egoleshopping.com sharp sharp for the very best wedding gift ideas and more this Christmas and for all seasons.

.

Egole Script 6- Dance Video: Turn Up Like Melody With

LG WIRELESS HIGH RESOLUTION SOUND BAR BLUETOOTH AUDIO BAR 3SJ FROM EGOLE SHOPPING

Settling down to a relaxing music playlist at home after long hours in traffic?

Turning it up with party jamz as you mark a low-key birthday in-house with friends?

Cooking your favorite dish on a Sunday after church with your dope gospel mix giving you life in the background?

Only one device gives you superb sound quality, for audio and video

Simple and classy 100% wire-free design set-up

And for only N79,000,

LG WIRELESS HIGH RESOLUTION SOUND BAR BLUETOOTH AUDIO BAR 3SJ FROM EGOLE SHOPPING is the perfect gadget for your living space this season!

Hit up this link to get yours and show your friends you’ve got taste https://egoleshopping.com/electronics/lg-wireless-high-resolution-sound-bar-bluetooth-audio-bar-3sj/

Egole Script 7 — “Cant Touch This’’ Mc-Hammer Dance Video)https://www.youtube.com/watch?v=otCpCn0l4Wo

A QUICK ONE -MINUTE VIDEO OF A GUY DANCING MC HAMMER’S CAN’T TOUCH THIS

First shot wide angle — the camera pans from up down, zooming in on the converse

Next scene he dances can touch this Mc hammer style , ending the dance with a

Dusting off of invisible dirt from his shiny white all star converse- and says “CANT TOUCH THIS” then walks away from the camera, camera zooming in on the sneakers, scene fades away…

Then a close up shot of the footwear appears on the next screenshot with ad copy ‘Go get YOUR CLASSY WHITE ALL STAR CONVERSE from egoleshopping.com” AIN’T NOBODY TOUCHING YOU

Side note: Licenseable music requirement

Egole Script 8 — Correct Aunty (Baby Play Suits — 5 in 1 gift idea for nephew)

https://egoleshopping.com/fashion/kids/baby-play-suits-5-in-1/

Bola — Nawa o, all these rich aunty vibes all over IG sef, just oppressing us up and down. Me I just want to be a correct aunty for my baby nephew, Which gift can I give him now oo, Any ideas for me Kike?

Kike — Leave all them rich aunties for Instagram o, we too go reach that level. Have you checked out Egoleshopping.com, Actually saw some nice baby Playsuits — 5 in 1 set you would like as a gift for your nephew. And it’s quite affordable.

Bola — Egole shopping, I haven’t o, let me check them out, what did you say the name of the site is again?

Kike- Egoleshopping.com

Bola — Thanks Kiks

Kike — You’re welcome Correct Aunty

(They both laugh)

Narrator: Head on to egoleshopping.com for a variety of fancy gifts your loved ones will appreciate.

Egole Script 9 — Unleash the star DJ in you with LG’s Mini Audio, Karaoke, Multi Lighting, Multi jukebox

Chima : Shola, like me and everyone else I know you love it when a DJ turns up at a wedding, or at the club and make you lose your home training

Shola: Yes ke,

Chima; Well, I’m about to show you how you can turn the heat up like a badass DJ at Tomiwa’s birthday bash coming up next weekend

Shola: Bro, that would be dope, oya now, let’s do this. What’s the abracadabra you want to do for me Chima.

Shola: (Giggles) Guy, the Abracadabra as you call it is LG’s Karaoke bluetooth mini-audio Multi Jukebox sound system paired with your smartphone

Here’s how it works: Just pair your device’s bluetooth with the Jukebox and you can make your playlist , another cool thing is how you can make the party a fun singing floor with the cool Karaoke features the Sound system has

Chima: Omo I can’t shout, you have sold me already, I’m curious, where can I check it out to buy.

Shola : Get it at a good bargain on egoleshopping.com , that’s my go-to site these days

Narrator — That’s what’s up peeps, show off your great taste in music, and the cool DJ in you with LG’s Karaoke Bluetooth Jukebox. Get it now on egoleshopping.com

Egole Script 10 — The Duvet experience (https://egoleshopping.com/home-and-kitchen/furnishings/6-by-6-duvet-set-with-4-pillow-cases-and-1-bed-sheet/)

Jane: The silky goodness of his touch

As I fall into his warm embrace

We hug so tightly I don’t wanna let go

Sandra: Hmm, Jane this one you’re sounding like Shakespeare, who’s the lucky Romeo

Jane: No, Jane, I;m the lucky Juliet and my Romeo is my brand new 6 x 6 duvet, bed sheet & pillow set from egoleshopping.com , it’s so comfortable and cozy I could sleep in for days with it.

Sandra: Ahan, let me too get my own duvet set from egoleshopping.com, i like good life too

Closeup shot — (Sandra on her phone browsing on egoleshopping.com)

Jane: you know what’s up like me Sandra, i trust you.

(they both high-five)

Narrator: Oh yes ladies n gents…You too can Shop for your household items and so much more up on egoleshopping.com. Log on now

Egole Script 11: Dance video [ Lady dancing to a tune rocking her sunglasses ]

https://egoleshopping.com/fashion/luxury-sunglasses-blue-designer-round-sunglasses/

Accompanying text:
Features and benefits of the shades will pop on screen in sync sequentially

1 Fancy Blue sunglasses

2.Your UV-400 shield from the sun, protects those priceless eyes

3. Turn heads when you walk into any room

4. Be the subject of the conversation from every corner

5. Stay classy always

6. Get this cool Blue-Designer Round Sunglasses for both men and women, on egoleshopping.com

Egole SCRIPT 12: A Love Of Many Colors (Pleasant Surprise)

Joke: (Sitting on her sofa talking to herself) Jide oo, This hubby of mine that does not like to buy me gifts for Valentine, nawa oo. He will be there thinking it’s a white man that has time Val. No romantic blood in his veins but I love him sha.

(Next thing She falls asleep and has a very pleasant surprise of a dream)

Dream description: Five boxes of red, black, blue, yellow and cream white colored heels delivered by egole shopping to her doorstep with a note from Jide that reads “Thank you wifey for coloring my world, hope you like your new pairs of heels, Happy Valentines Day”. Joke not being able to contain her joy screams in excitement ‘OMG’. I Love you loads Jide…(Dream ends) She wakes up with a disappointed look on her face.

Joke: It was just a dream. (She sighs)

(Next second, a knock on her door)

Joke: Who’s there?

Egole Delivery Agent: Good day ma, you have a package to collect from Egole shopping

Joke: (In disbelief walking up to the door) Package ? I’m not expecting any package from anyone.

(Joke opens the door to see a package of five boxes just like the dream )

Egole Delivery Agent: Are you Mrs Joke Gold

Joke: Yes please

Egole Delivery Agent: This is from your husband Mr Jide Gold . Please sign here.

Joke: ‘Wow, This is incredible. Almost too good to be true. This from my Jide’, she says as she signs excitedly

Egole Delivery Agent: Good to see you are pleasantly surprised. That’s what we at Egole Shopping aim to deliver. Happy Valentines Day Ma’am

Joke:Thank you Egole Shopping for converting my husband to a helpless romantic

(They both share a laugh)

Closing slide : This Valentine’s day, there’s a gift for everyone at Egole Shopping, Head over now to egoleshopping.com

Egole Script 13 — ‘Abeg borrow me your flash’ gang

https://egoleshopping.com/electronics/accessories/san-disk-ultra-otg-usb-flash-drive-128gb/

https://egoleshopping.com/electronics/accessories/team-group-colour-turn-flash-drive-64gb/

(A funny conversation between two friends who happen to be traders)

Akpan: Nnamdi how business for your side going

Nnamdi: Market is moving we thank God

Akpan: I can say the same here , people have not recovered from the detty December going but market is moving slowly but surely

Nnamdi: Yes o my brother, ehen that reminds me, abeg borrow me that your flash make I collect that new action movie series from Kingsley’s laptop before I forget. (Kingsley is a fellow trader selling some few shops away from Nnamdi and Akpan’s shops)

Akpan: Nnamdi when will you leave the ‘abeg borrow me your flash’ gang . Even after I showed you that correct 8GBFlash Drive on egoleshopping.com

Nnamdi: My guy, I will order it now. Enough of this your oppression jare.

Akpan: (Laughs) Oya na,

Cut to Ending scene of flash drive page on egole site:

Narrator; For your dope songs, movies and official document transfer needs, Get your portable flash drives on egoleshopping.com today

Egole script 14 — Double Pole Hanger

https://egoleshopping.com/electronics/accessories/double-pole-hanger/

Nini: Babe, you know how we used to argue about your clothes and the lack of space in the wardrobe

Ken:: Yes honey, I’m tired, I don’t know where else to put my extra clothes . Do you have any ideas

Nini: Check out this Double Pole Hanger, call it a ‘mobile wardrobe’ if you like. I spotted it on egole shopping, you can move it around anywhere you want, with its roller wheels.

Ken: Sounds cool, let me check it out (camera pans to Ken’s phone on the double pole hanger page)

Ken: Hmm, I like the adjustable height feature, it makes it convenient when picking out my clothes. Definitely going for this, thanks boo boo

Nini: Sure thing babe (she says smiling)

Cue TEXT ON SCREEN: Explore more fashionable products today on egoleshopping.com

Egole script 15 — Classy Customised Dressing Mirror
(can License use of Arya Starr’s ‘Fashion killer’ (Paid) or Get royalty-free music for background music)

(Wife using her phone as a mirror to check out how she looks before heading out)

Husband : Wifey, this one you are struggling to check yourself out using your phone (teasing her)

Wifey: When you refuse to buy me a mirror (she teases back)

Husband: Don;t you worry, I have ordered not just any mirror, but a multi-functional stylish one for you on egole shopping, It has different shelves for you to place your beauty products on, you’ll love it

Wifey: Are you serious? Oh thank you love..
(Page of dressing mirror shows next)

Narrator : Kill ’em with your good looks, with this classy customized dressing mirror, you won;t be having a wardrobe malfunction anytimee soon with all your style and beauty accessories in one place ….Get it now on egoleshopping.com

Egole script 16 — Daddy gets a smartphone — finally!

https://egoleshopping.com/phones-and-tablets/hisense-u962-affordable-smartphone-with-one-year-warranty/

Son — mom it’s daddy’s birthday next month, you know how we have been teasing him that he should get a smartphone to make his life easier so all that going to the bank or to POS agent to send me urgent 10k when we’re in school can stop as he can use his bank app.

Mom — Son, you are right, we’ll surprise him with one. I saw a nice looking one on egoleshopping.com, a store my friend introduced me to the other day.

Son — okay mom, i’m sure we can trust your friend’s egole shopping suggestion to get daddy a cool smartphone.

Mom — yes son we can, egole shopping is tried, tested and trusted

cue page of hisense smartphone on egole shopping

Next scene: Daddy’s birthday

( Mom and son sing happy birthday, son presents dad his surprise gift )

Mom — happy birthday sweetheart,

Son — Happy birthday daddy , this is for you, surprise surprise

Dad — Wow, thank you son and wifey , i can’t wait to download the bible app

Son — And your banking app too ooo

(They all laugh)

Cue last screen : www.egoleshopping.com

Egole script 17 — odeshi for harmattan with “Chelsea Khaki boot wear”

https://egoleshopping.com/fashion/chelsea-boot-wear-en/

Peter: James this harmattan just dey embarrass me, my black shoe small waka for road like this my black shoe go just turn white , na to dey carry shoe shiner up and down. Chai, God bless me too with my own car oo

James: Peter my guy, shine your eyes, make I gist you how I take dey ride this harmattan wave — i just knack one shoe wey I buy for egoleshopping.com, omo see as people dey compliment me for road:. “Nice shoes”, “Omo I no mind this your pair o, where you for take buy am” and so on like that. With this one, harmattan go look the shoe face run, the dust no go show at all. The name na Chelsea boot wear, but that no mean say na for only Chelsea fans as per say you be Man U fan, nothing spoil

Peter: Oh boy, Make i run order my own sharpaly before the thing run out of stock oo. Thank you my correct padi

Announcer: Oya o , you sef go get your own for egoleshopping.com, now now. give Harmattan ‘odeshi’

Egole Script 18: One less chore to worry about — Hisense 8kg automatic front loader washing machine

Chike goes to visit his friend Ariyo on a weekend — the mountain of clothes he saw his friend dealing with made him a preacher of the ‘Hisense washing machine gospel’

CHIKE: Ah Ahhh Ariyo, for this 21st century, and especially after all the hardwork put into the week you dont deserve this mountain heap of clothes to be hand-washing.

ARIYO: My brother, I’m not complaining, though it’s stressful but I am on top of it.

CHIKE: Ariyo, come off it, I can’t hide all the amazing things i know my washing machine does to make my life much easier

ARIYO: Chike, all these washing machines, it’s all hype, nothing special

CHIKE: Omo the Hisense automatic washing machine is the real deal, how it helps me adjust foam buildup when i apply too much detergent on my clothes is my favourite thing about this gadget among other cool features …how about how it helps adjust wash time based on the weight of the clothes I put inside, thereby saving me power in these days of prepaid metering, do I need to go on and on. The Technology is incredible man.

ARIYO: Wow, Sounds too good to be true but I trust you don’t overhype things so I’ll take your word for it — where did you buy yours

CHIKE: Head over to egoleshopping.com, that’s my plug online store nowadays

(Next scene shows product page of the Hisense wash machine — https://egoleshopping.com/home-and-kitchen/large-appliances/hisense-automatic-front-loader-washing-machine-8kg/)

ARIYO: No wahala, I am ordering mine right away

Turn to the easier side of life with Hisense 8KG Automatic Washing front loader machine, visit egoleshopping.com today for much more exciting offers

Egole Script 19 — dance video (stay on always with new age power bank)

https://egoleshopping.com/phones-and-tablets/mobile-phones-and-accessories/new-age-13000mah-power-bank/

Yemi is going hard with his two smartphones, doing heavy gaming of Assassins’ creed as a game lover and jamming all the way loud and proud with the other (license-free Music playing in background)

As though it was a planned work by the universe, both phones simultaneously go flat leaving Yemi devastated for like a second until like a lightning bulb switch his mind flashes with joy to his “super secret” power

What’s Yemi’s “super secret power” — it’s New age power bank’s mobile device dual charging port and fast-charging feature

(Enter next scene: Yemi firing on from where he left off with his two gadgets, gaming and bumping to his music playing, his phones plugged to the high capacity 13000mAh New age power bank )

Get yours today on egoleshopping.com and be sure to always stay on for the moments that matter to you

Egole script 20 — Vlog and ‘cash out’ with Portable Foldable Camera and Smartphone Tripod

https://egoleshopping.com/electronics/mobile-accessories/portable-foldable-camera-and-smartphone-tripod/

Scene opens: Young lady with the smartphone tripod all set up talks about the future of commerce and how the likes of egole shopping can position itself for the opportunities

Lady: So the future of commerce which ecommerce is a central part of will become much more immersive with concepts like Virtual reality and Augmented reality making shopping dresses on stores like egoleshopping.com more of an enriching experience.

(She goes on to promote the portable camera smartphone tripod which affords her the ease of communicating to a mass audience and mentions to her audience go get theirs after naming some cool benefits of the gadget)

Lady: by the way, this beautiful camera smartphone tripod stand I am using to record this video was bought on egoleshopping.com

Lady (cont’d): In the not so distant future, all our purchases is expected to be done online so don’t miss that train

(Scene FADE OUT)

Announcer: You can become the next big vlogger. Grab your Portable Foldable Camera and Smartphone Tripod today on egoleshopping.com

Side notes

Warranty cover not included in some products like the electronics should be added where due

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Solanke Abiola Opeoluwa

Music buff who likes to write about tech startups, business, life and more.